LESSON 2

LESSON 3

In the last lesson you learned all about the central hub element of the Perpetual Internet Traffic Machine. In this lesson you will learn how your sales funnel will tie into the equation. Watch this video to see where we have been, what we're doing now and where we go from here:

Build Your Sales Funnel:

It will do you no good to start getting traffic if you have not built the process through which people will buy from you. This is a no brainer but you would be surprised how many people start building something online without any idea of what they will sell or how they will sell it.

Go ahead and build your sales funnel process. There are many different types of sales funnel processes. Yours may be as simple as sending someone to the sales page of an affiliate program you are promoting or as intricate as a 30 part ARS (Auto-Responder Series). Whatever the case may be, go ahead and map out and build your sales funnel.

After you have mapped out your sales funnel, go ahead and develop the content for it. If you have planned an ARS series then go ahead and create that content now. Get everything in place and ready to go for when you start promotions.

How to set up an opt-in form:

If you choose to include an opt-in form on your central hub (as the entrance to your sales funnel) then you will need to set up an account with a service like Aweber. Aweber is an auto-responder service that allows you to create the opt-in form, embed it into your central hub and then collect the name and email address of your prospects. Check the site for more details.

Your ARS will work to move people toward making a purchase automatically while you continue to focus on publishing new content to your central hub and then syndicating that content to extend its visibility and reach on the Internet through content syndication (coming up soon).

Whatever you do, don't try to manage your email lists by yourself. Most of your email from your server will get blocked because your server has not been white listed. Without getting into too much technical detail, white listing is a complex process of getting major service providers (like AOL and Yahoo) to allow your email messages to get through to your prospects.

Most auto-responder services are very affordable and should be considered a cost of doing business on the Internet.

Conclusion:

In the next lesson we will begin the process of building your Content Syndication Network (CSN). Keep an eye on your inbox for lesson 4 which will follow soon...